Strategy

01

DIGITAL MARKETING


Reach your audience

Visibility on the web is key. If people can find you, they can connect with you. If they can’t find you, you’ve got to hope someone tells them about you. Fortunately, there are many ways to gain visibility through the power of digital marketing. Often the best way is to use multiple channels including paid search (ads), natural search (SEO), content marketing and social marketing.


Search Engine Marketing

People start with Google, so a key part of any strategy will be Search Engine Marketing (SEM). We look at developing a keyword strategy, and content strategy so that people can find you for the right terms. We’ll also do an SEO check on your site and fix any technical issues that might be affecting ranking.


Social Marketing & paid Social

With thousands of Facebook users in a single day, those that say Facebook is on the decline are wrong, but there is more to social than Facebook. We will devise a strategy that works best for your target using the social media platform (Instagram, Twitter, Vine, WhatsApp, etc). We can even produce content that will work best on those platforms.


Content Marketing

We have a team to produce all the content for a content marketing plan, including blogs, videos, infographics, and website content. We can plan out what you need, produce the content and get it out there, to positively impact your search and social media impact.

02

PAID SEARCH


Link Google to your company

Paid search works. Google ad words are one of the most effective ways of reaching your audiences, quicker and more reliable than SEO, pay per Click (PPC) none the less requires skill. Google Ad words requires deep knowledge to use cost effectively. We have professionals who can plan and manage PPC campaigns.


Campaign Planning

Careful planning is essential for any PPC campaign. We start with the end goal – what is it you want? – and then build a strategy around your objectives. We will look at the search terms, examine what the competition are doing and then setup the campaign.


Conversion

Getting the right people to click on your ads is one thing, but getting them to take the next step once they land on your site is another. You don’t want hundreds of potential customers going to your site, only to lose them when they get there. Perfecting the campaign “landing page” is the most important part of a campaign. At Go Digital we optimize your site or create a personalized landing page that will drive conversions and then we’ll tweak it over the course of the campaign until it is perfect.


Beyond Google

AdWords aren’t the only way to advertise on the web, Twitter, Facebook and other platforms all have their uses. We can setup a multiple platform campaign on social media to run alongside existing search campaigns.

03

SEARCH ENGINE OPTIMIZATION


Increase traffic & sales

Search Engine Optimization (SEO), is often overlooked or misunderstood. It isn’t a set of rules that can be applied once to website, but an ongoing process that requires careful planning and ongoing maintenance. Fortunately, Go Digital has the expertise to help you.


Working with you

We’ll work with you to develop an effective SEO strategy, starting with your objectives and existing digital strategy. We’ll analyze the competition and think hard about your company. Then we’ll come up with a content strategy to improve the search quality of your site’s content.


In it for a long appeal

As soon as you climb higher in the rankings, your competition will adjust what they are doing, Go Digital can provide ongoing SEO services; continually checking your site and making adjustments and recommendations to ensure you remain on top.

PLATFORMS

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